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Miyazono, Solis Kuasai Pentas Gran Turismo World Series Di Singapura
Gran Turismo World Series mencipta sejarah apabila buat pertama kalinya singgah di Asia Tenggara menerusi Pusingan Ketiga yang berlangsung di Sands Theatre, Marina Bay Sands, Singapura, Sabtu lalu. Acara berprestij sukan elektronik permotoran itu menghimpunkan pelumba maya terbaik dunia menerusi kategori Manufacturers Cup dan Nations Cup, selain perlumbaan Singapore Regional Gran Turismo Cup yang menampilkan bakat serantau. Penganjuran di Singapura turut menyaksikan penglibatan Dunlop yang menggunakan platform GT7 untuk mendekati generasi baharu peminat automotif dan perlumbaan. Melalui kerjasama itu, Dunlop menghubungkan warisan panjangnya dalam sukan permotoran dengan dunia perlumbaan maya yang semakin berkembang. Pada masa sama, Toyotsu Binter membawa pengedar, pelanggan dan tetamu jemputan untuk merasai sendiri suasana perlumbaan simulator kompetitif, sekali gus memperkenalkan e-sukan permotoran kepada khalayak yang lebih luas. Dalam saingan Manufacturers Cup, wakil Subaru, Daniel Solis, mencuri tumpuan apabila menukar kedudukan petak utama kepada kemenangan selepas mempamerkan persembahan konsisten sepanjang perlumbaan 20 pusingan di litar Autodrome Lago Maggiore Reverse. Solis yang memandu Subaru BRZ berjaya menahan asakan sengit pelumba Ferrari, Nicolás Arriagada, pada pusingan terakhir sebelum melintasi garisan penamat dengan kelebihan hanya 0.123 saat. Kejayaan itu cukup bermakna buat Solis kerana ia merupakan kemenangan individu pertamanya dalam saingan World Series selepas lapan tahun beraksi di pentas tertinggi Gran Turismo. Tempat ketiga menjadi milik Samuel Cardinal yang mewakili Mazda, manakala Audi dan Porsche melengkapkan kelompok lima terbaik. Walaupun Porsche masih mendahului carta Manufacturers Cup, jurangnya kini hanya dua mata di hadapan Ferrari. Sementara itu, Nations Cup menyajikan aksi lebih dramatik apabila pelumba Jepun, Takuma Miyazono, menggunakan strategi tiga hentian pit yang berbeza daripada pencabar lain untuk meraih kemenangan. Perlumbaan akhir sejauh 24 pusingan di Circuit de Sainte-Croix B Reverse menyaksikan Miyazono menyimpan tayar keras untuk digunakan pada penghujung perlumbaan sebelum muncul pendahulu menjelang pusingan terakhir. Ketika memasuki selekoh terakhir, Pol Urra cuba memintas dari bahagian luar namun berlaku sentuhan yang menyebabkan pelumba Sepanyol itu terbabas ke penghadang. nsiden tersebut membuka ruang kepada juara bertahan, Jose Serrano, untuk merampas tempat kedua, manakala Miyazono terus memecut ke garisan penamat dan menang dengan kelebihan 0.400 saat. Walaupun keputusan perlumbaan dikekalkan selepas semakan pihak pengadil, Miyazono mengakui beliau tidak berpuas hati dengan insiden tersebut dan percaya situasi itu boleh dielakkan. Kemenangan itu merupakan kejayaan pertama Miyazono dalam Nations Cup sejak menjuarai Final Dunia 2024 di Amsterdam. Serrano pula muncul antara watak utama perlumbaan apabila bangkit daripada kedudukan terakhir ketika sesi kelayakan untuk menamatkan perlumbaan di tempat kedua. Keputusan itu membolehkannya terus mendahului carta keseluruhan dengan 12 mata walaupun masih belum memenangi sebarang pusingan musim ini. Dengan hanya dua mata memisahkan empat pelumba teratas, perebutan kejuaraan Nations Cup kini semakin terbuka menjelang aksi final yang akan berlangsung di Tokyo pada 5 dan 6 Disember depan. Selain aksi perlumbaan, penganjur turut mengumumkan kemas kini baharu Gran Turismo 7, dikenali sebagai Spec IV Part 1, yang bakal dilancarkan pada 15 Oktober. Kemas kini tersebut memperkenalkan litar Sportsland Sugo serta enam kenderaan baharu iaitu Citroën 2CV Charleston 1986, Ferrari F355 Berlinetta 1994, Honda Civic Si Group A Version 1987, Honda Stepwgn Spada 2023, Mazda RX-Vision GT3 Evo dan Xiaomi Vision Gran Turismo. Tempah Honda Turut diperkenalkan ialah beberapa ciri baharu termasuk Car Viewer yang membolehkan pemain melihat dan mengambil gambar kenderaan secara lebih terperinci, Experiences Mode yang menawarkan aktiviti tambahan di pusat jenama dalam permainan, serta Car Concierge yang memudahkan pemain mendapatkan model-model kenderaan jarang ditemui. Perkembangan itu mengukuhkan lagi kedudukan Gran Turismo sebagai antara platform e-sukan permotoran paling berpengaruh di dunia, sambil menghubungkan komuniti perlumbaan maya dengan industri automotif global. Source: https://www.mekanika.com.my/miyazono-solis-kuasai-pentas-gran-turismo-world-series-di-singapura/https://www.carsifu.my/news/gran-turismo-world-series-shootout-in-singapore
Gran Turismo World Series shootout raises the thrills in Singapore
SINGAPORE: For the first time, Singapore hosted the Gran Turismo World Series (GTWS) as Round 3 brought intense sim-racing action to the island state. The event served as the penultimate leg of the series, paving the way for the 2026 Singapore Formula 1 Grand Prix to be held from Oct 9 to 11. The first GTWS was held in 2018 and consists of two main racing categories, starting with the Manufacturers Cup, where drivers race on behalf of partnered official global automotive manufacturers using the game’s virtual Group 3 (Gr.3) race-modified production sports cars. The second category is the Nations Cup, where drivers represent their respective home countries or territories in global competition using high-performance single-seaters such as the Red Bull X2019 Competition. Held at the iconic Sands Theatre in Marina Bay Sands, it was 31-year-old Daniel Solis from the US who took first place in the Manufacturer’s Cup while piloting a BRZ race car through Autodrome Lago Maggiore – Full Course Reverse (20 laps) for Team Subaru. Taking second place was 20-year-old professional sim racer Nicolas Arriagada from Santiago, Chile, who raced on behalf of Team Ferrari in a 296 GT3 ’23, while third place went to Canadian Samuel Cardinal piloting an RX-Vision GT3 for Team Mazda. During the post-race interview, Solis said that he had raced Arriagada during practice many times and had always failed to keep him behind, but during the race he managed to somehow keep ahead to take the win. “I am happy for the win because this is the first time in all my eight years of competing that I managed to do something noteworthy by myself and not on the shoulders of other people, so this is insane to me,” explained Solis. “These people (virtual racers) have been better than they’ve ever been and we are at the pinnacle of where the game is right now, so it’s incredible to be up here as the victor,” said an elated Solis, who started his virtual racing career during the inaugural GTWS in 2018. In the hotly contested Nations Cup, it was 26-year-old multi-time world GTWS champion (2020 and 2024) Takuma Miyazono who prevented an all-Spanish lineup on the podium, just managing to keep his lead by the skin of his teeth – ahead of 24-year-old Jose Serrano and 21-year-old Pol Urra, who finished in second and third, respectively. Umberto Boccioni’s futurist sculpture recreation (Unique Forms of Continuity in Space). After crossing the finish line, race officials found it necessary to investigate a collision between Miyazono and Serrano at the final corner before the finish line of the Circuit de Sainte-Croix – B Reverse (24 laps). A faster Serrano on Soft Compound tyres managed to find the slower Miyazono on Hard Compound tyres exiting the 90-degree left-hand turn. While Serrano tried to avoid him by going wide, the two came into contact, sending Serrano into the wall as Miyazono slid ahead to cross the line first. GTWS 2026 (Round 3 Singapore) Manfacturers Cup winner Daniel Solis (centre) with second-place winner Nicolas Arriagada (left) and Samuel Cardinal. The collision was later deemed a racing incident, allowing Miyazono to keep his position to take the win. “From the opening round, I was busy with real racing, but I didn’t want to make that my excuse, and as a result, I saw what I still needed to work on, so I’m still going to keep trying harder for the World Title”, said Miyazono. “My efforts aside, a lot of people were rooting for me, and this is part of my strength – they helped me train, and it is really through them that I was able to come here,” he added. This year’s GTWS began in Milan, Italy, for Round 1 (May 23) before moving on to Tokyo, Japan, for Round 2 (Aug 15). Dunlop, owned by Sumitomo Rubber Industries (SRI), is the official tyre partner and exclusive tyre supplier for Gran Turismo 7 (GT7) and GTWS since Round 2 (Berlin) of the 2025 season. Gran Turismo World Series Singapore (2026) Nations Cup winner Takuma Miyazono (centre) with Jose Serrano (left) and Pol Urra. For GT7 enthusiasts, Dunlop brings with it its rich motorsport heritage that spans more than a century into the digital environment where players can explore their passion for cars, develop their racecraft and compete with others around the world. In 1889, businessman Harvey du Cros and John Boyd Dunlop – the inventor of the practical pneumatic (air-filled) tyre in Belfast, Ireland – brought about the Dunlop Pneumatic Tyre Company. Today, Dunlop has managed to extend its presence into the game through the Spec III update, which introduced the Dunlop tyre designs in the Tuning Show and on selected cars, alongside a dedicated Dunlop channel and museum section within the game’s Brand Central. With Toyotsu Binter Automotive Parts Pte Ltd (a Singapore-based joint venture between Toyota Tsusho Asia Pacific and Binter & Co) being the sole distributor of the brand in Singapore, Malaysia and Brunei, it looks to use GTWS as a setting for established automotive enthusiasts and younger racing fans to share their passion. Lim presenting second-place trophy to Arriagada “For many young enthusiasts, their passion for cars begins with a game like Gran Turismo, and having the World Series here in Singapore for the first time gives us a chance to share that excitement with our dealers, customers and guests,” said Toyotsu Binter Automotive Parts managing director Marcus Lim. “Through Dunlop, we want to connect that passion with a deeper appreciation of tyres, performance and the engineering behind the driving experience,” he said. With the conclusion of Round 3 in Singapore on Sunday, all eyes will now look to Tokyo for the World Finals that will be held from Dec 5 to 6 to see who picks up the highly coveted physical recreation of Umberto Boccioni’s Futurist sculpture “Unique Forms of Continuity in Space,” awarded at the FIA-certified Gran Turismo Championships. Source: https://www.carsifu.my/news/gran-turismo-world-series-shootout-in-singapore
Dunlop Susun Semula Strategi Di Malaysia, Fokus Tayar EV Di Penang Autoshow 2026
enama tayar Dunlop kini memasuki fasa baharu di Malaysia apabila Toyotsu Binter Malaysia Sdn Bhd (TBM) dilantik sebagai pengedar eksklusif, dengan pengumuman dibuat sempena Penang Autoshow 2026. Strategi Baharu Perkukuh Kedudukan Pasaran Pelantikan TBM dilihat sebagai langkah penting untuk memperkukuh kedudukan Dunlop dalam pasaran tempatan. Fokus utama termasuk memastikan bekalan lebih konsisten, meluaskan rangkaian pengedar serta membawa teknologi tayar terkini kepada pengguna Malaysia. Dunlop sendiri sudah bertapak lama di negara ini sejak tahun 1960-an, dan strategi baharu ini dibina atas legasi tersebut dengan pendekatan lebih moden serta sejajar dengan hala tuju global. Sokongan Rangkaian Global Jepun Inisiatif ini turut disokong oleh rangkaian Toyota Tsusho Corporation serta kerjasama dengan Sumitomo Rubber Industries. Gabungan ini memberi kelebihan dari segi teknologi, pembangunan produk serta kekuatan rantaian bekalan di peringkat serantau. Blue Response TG Jadi Produk Utama Sebagai sebahagian daripada pelancaran ini, Dunlop memperkenalkan Blue Response TG, tayar untuk kereta penumpang yang memberi fokus kepada: Keselesaan pemanduan Kestabilan pengendalian Rolling resistance lebih rendah Tahap bunyi kabin lebih senyap Ciri-ciri ini semakin penting terutama untuk kenderaan elektrik yang menuntut kecekapan tenaga dan kesenyapan kabin. Lebih 190 Pengedar, Rangkaian Terus Diperluas Ketika ini, TBM bekerjasama dengan lebih 190 pengedar sah Dunlop di seluruh Semenanjung Malaysia. Syarikat turut merancang untuk memperluaskan rangkaian dalam tempoh dua tahun akan datang, termasuk potensi memperkenalkan konsep kedai khas Dunlop. Dalam masa sama, usaha turut dipertingkatkan bagi mengukuhkan kehadiran dalam segmen OEM dan pasaran gantian. Digunakan Pada Model Toyota, Lexus, Mazda Tayar Dunlop kini digunakan sebagai kelengkapan OEM pada beberapa model daripada Toyota, Lexus, Isuzu, Mazda dan Leapmotor, termasuk model elektrik seperti Toyota bZ4X. Perkara ini menunjukkan tahap kepercayaan pengeluar kenderaan global terhadap prestasi dan kebolehpercayaan tayar Dunlop. EV Jadi Fokus Utama Masa Depan Pasaran EV di Malaysia semakin berkembang, dengan kira-kira satu daripada 14 kenderaan baharu kini merupakan EV. Kerajaan pula mensasarkan 15 peratus daripada jumlah industri menjelang tahun 2030. Seiring perubahan ini, Dunlop memperluaskan penawaran tayar mesra EV seperti: Sport Maxx Lux Blue Response TG SP Sport Maxx 060+ e.Sport Maxx Model e.Sport Maxx yang bakal diperkenalkan dijangka menawarkan kecekapan rolling resistance lebih baik, prestasi cengkaman tinggi serta tahap bunyi lebih rendah melalui teknologi Silent Core. Arah Baharu Dalam Era Elektrifikasi Kemunculan Dunlop di Malaysia Autoshow 2026 bukan sekadar pelancaran produk, tetapi menandakan usaha serius untuk memperkukuh kedudukan sebagai jenama tayar prestasi premium. Dengan gabungan kejuruteraan Jepun, rangkaian pengedaran yang lebih luas dan fokus kepada keperluan EV, Dunlop dilihat bersedia untuk kekal relevan dalam landskap automotif yang semakin menuju ke arah EV.
Dunlop Enters New Chapter in Malaysia with EV-Ready Tyres
Dunlop has marked a new chapter in Malaysia under Toyotsu Binter Malaysia Sdn Bhd (TBM), its newly appointed exclusive distributor, with a showcase at Malaysia Autoshow 2026. The move strengthens Dunlop’s market presence through improved nationwide accessibility, closer dealer engagement, and a refreshed product lineup tailored for both conventional and electric vehicles (EVs). Dunlop, present in Malaysia since the 1960s, is now aligned with Toyotsu Binter’s ASEAN expertise and Toyota Tsusho Corporation’s global network, alongside Sumitomo Rubber Industries. Dunlop EV-Ready Tyres Highlighting its EV-ready focus, the company introduced the Blue Response TG tyre, designed for enhanced comfort, stability, reduced rolling resistance, and quieter cabins—key features for electrified mobility. TBM Managing Director Marcus Lim said the transition reflects a long-term commitment to Malaysia, focusing on supply consistency and expanded dealer reach. TBM currently works with over 190 authorised wholesalers and dealers, with plans to expand and introduce specialist retail concepts nationwide. #businessnews
Dunlop Rebuilds Malaysia Presence Under Toyotsu Binter
April 30,2026,Penang-Dunlop is stepping up its presence in Malaysia under new distributor Toyotsu Binter Malaysia Sdn Bhd, using the Malaysia Autoshow 2026 in Penang to signal a reset of its local strategy and a renewed push into both conventional and electric vehicle segments. The move follows Toyotsu Binter’s appointment earlier this year as the exclusive distributor for Dunlop tyres in Malaysia, marking the brand’s return to expansion mode after resolving legacy issues tied to its previous distribution structure, according to executives. From Left-Azrul Reza Aziz, Marcus Lim, Takehiko Asai, Chow Kon Yew and Connie Tan The relaunch comes as Malaysia’s automotive aftermarket becomes more competitive, with rising vehicle volumes and a growing shift toward electrified mobility creating demand for new tyre technologies and broader distribution networks. “Malaysia remains a key market for us in Southeast Asia, and this marks a reset in how we approach growth here,” said Takehiko Asai, -MD of Sumitomo Rubber Industries ASEAN, in an interview. “We have addressed earlier structural challenges and are now focused on rebuilding with stronger partners and a clearer long-term direction.” Toyotsu Binter, part of a regional joint venture backed by Toyota Tsusho Corporation, is anchoring that strategy by expanding Dunlop’s dealer network and strengthening supply consistency across the country. The company is targeting about 200 authorised dealers nationwide by the end of 2026, up from more than 190 currently, with further expansion planned beyond Peninsular Malaysia. “This is not a short-term re-entry. We are here to stay and to grow the brand sustainably,” said Marcus Lim, -MD of Toyotsu Binter Malaysia. “Our priority is to stabilise distribution, expand dealer reach and ensure consistent product availability across the market.” Malaysia recorded about 800,000 new vehicle registrations in 2025, according to industry estimates, with electrified models accounting for a rising share as fuel costs trend higher and government incentives remain in place. The shift is prompting tyre manufacturers to adapt product offerings to meet changing vehicle dynamics. At the autoshow, Dunlop introduced the Blue Response TG, a passenger car tyre designed to improve rolling resistance, cabin quietness and ride stability, characteristics that are increasingly relevant for electric vehicles, which are typically heavier and deliver instant torque. The company is also positioning a broader EV-ready lineup that includes the Sport Maxx Lux, SP Sport Maxx 060+ and e.Sport Maxx, with the latter expected to be introduced in Malaysia to strengthen its offering in the segment. These products are engineered to handle higher load requirements and reduce noise levels, aligning with evolving consumer expectations. Dunlop’s repositioning extends beyond the replacement market. The brand is looking to expand its role in original equipment supply, with existing fitments on selected models from Toyota, Lexus, Isuzu, Mazda and Leapmotor, including Toyota’s fully electric bZ4X. Executives said increasing participation in OEM programmes remains a priority as part of efforts to deepen market integration. The reset in Malaysia is part of a broader regional strategy by Sumitomo Rubber Industries to strengthen its footprint in Southeast Asia, where rising incomes, urbanisation and policy support for electrification are reshaping demand. Dunlop, which has been present in Malaysia since the 1960s, is now positioning itself to compete more directly in a market increasingly influenced by new entrants, shifting consumer preferences and the transition toward electric mobility.
DUNLOP SP SPORT MAXX 060 and e. SPORT MAXX Selected for SUBARU’s All-New Uncharted
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Yasuaki Kuniyasu) is pleased to announce that we have started supplying DUNLOP SP SPORT MAXX 060 and e. SPORT MAXX for use as original equipment tires on the all-new battery EV “Uncharted” (U.S. model), whose debut in the U.S. was announced by Subaru Corporation in December 2025. The all-new Uncharted is a compact SUV that combines the driving performance unique to battery EVs with practicality like user-friendliness and maneuverability, serving the diverse lifestyles of a wide range of owners. The SP SPORT MAXX 060 and e. SPORT MAXX tires fitted this time help reduce noise by optimizing tread patterns, while also reducing tire rolling resistance thanks to the adoption of new tread rubber compounds, thereby extending the vehicle’s driving range. The tires also deliver both high-level handling stability and wet-weather performance. Moreover, the e. SPORT MAXX features our proprietary blackening design technology “Nano Black” as the brand logo on the tire sidewall, which not only boosts visibility but also accentuates the design to exude a premium feel. All-new Uncharted SP SPORT MAXX 060■235/60R18 103H e. SPORT MAXX■235/50R20 104V Since 2026, we have unified all communication under the DUNLOP name.We aim to embody three core values across all of our products and services: “Confidence to Face Every Challenge,” “Experiences that Exceed Expectations,” and “Pushing Beyond Limits.” We will continue pursuing our goal of creating positive emotion through innovative experiences for people all over the world.DUNLOP’s brand statement, “TAKING YOU BEYOND,” reflects our commitment to continually expanding the possibilities for all those who embrace challenges and guiding them beyond their limits.
DUNLOP “BLUE RESPONSE TG” Wins Top Spot in Overall Ranking of Tire Test of Auto Motor und Sport (AMS), prestigious automotive magazine in Europe
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Yasuaki Kuniyasu) is pleased to announce that BLUE RESPONSE TG*1 has won the top spot in the overall ranking of a tire test conducted by Auto Motor und Sport (AMS), *2 a Germany’s leading automotive magazine.*3 The BLUE RESPONSE TG won the top spot in the overall ranking of a first major test after its launch, as a first DUNLOP brand summer tire after Sumitomo Rubber Industries developed it for the European market*4 and acquired the DUNLOP brand trademark in Europe, the US, and Australia. The AMS is a traditional automotive magazine published in Germany and is known for its very strict assessment standards for automotive performance and safety. It is a medium that is considered particularly important in tire assessment in Europe in terms of circulation and professional expertise and is deeply trusted by car enthusiasts as well as experts. Therefore, securing the top spot in the overall ranking of the AMS tire test demonstrates that the BLUE RESPONSE TG is a product with advanced technologies and high degree of perfection. In addition, we consider that the assessment results will provide important materials for determining the purchase of the BLUE RESPONSE TG for users who attach importance to safety and traveling performance in the European market. In the test, the BLUE RESPONSE TG (tire size: 195/55R16) was fitted to cars, including Hyundai i20 and INSTER, and highly rated as summer tires that deliver both wet and dry road performance at a high level. On the wet road surface, the tires earned high ratings in the tests of wet grip performance and the braking distance, while on the dry road surface, they received high ratings in categories, such as handling performance and brake performance. As a result, the tires won the top spot in the overall assessment. ■ Comment of Markus Bögner, President of DUNLOP Tyre Europe GmbH“I am really delighted that the first DUNLOP tire we designed for the European market received the highest rating in the assessment by a trusted magazine with a long history. The assessment results we obtained this time will provide a tailwind for the DUNLOP tire business in Europe, which started on a full scale in January. We will continue to provide ‘Experiences that exceed expectations,’ which is one of the brand value propositions of DUNLOP, for more customers.” The BLUE RESPONSE TG is summer tires that were developed to deliver both safety performance and traveling performance at a high level. Since 2026, we have unified all communication under the DUNLOP name.We aim to embody three core values across all of our products and services: “Confidence to Face Every Challenge,” “Experiences that Exceed Expectations,” and “Pushing Beyond Limits.” We will continue pursuing our goal of creating positive emotion through innovative experiences for people all over the world.DUNLOP’s brand statement, “TAKING YOU BEYOND,” reflects our commitment to continually expanding the possibilities for all those who embrace challenges and guiding them beyond their limits.
DUNLOP Establishes Innovation Targets in Its Long-Term Sustainability Targets : “Driving Our Future Initiatives”: Accelerating Its Efforts to Provide Solutions to Social Issues Through Its Business Operation
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Satoru Yamamoto) is pleased to announce that, based on its long-term corporate strategy “R.I.S.E. 2035,” it has established a set of new innovation-related targets under the framework of its long-term sustainability targets , “Driving Our Future Initiatives,” and updated individual targets and associated KPIs. We will ramp up our efforts to provide solutions to social issues through the integration of business and sustainability, with the DUNLOP brand at its core. In R.I.S.E. 2035, we set out a vision: “Continuing to Provide ‘New Experiential Value’ Born from Rubber to Everyone.” Based on the seven material issues* identified through analyses of the risks and opportunities of the entire value chain, we have been working toward solution of social issues by delivering proprietary technologies as well as products and services. As one of our latest endeavors, we redefined the social value that we can create as a manufacturing company from the perspective of sustainability, and established a new set of targets for the “Innovation for Solving Social Issues” and updated the long-term targets and key KPIs that are related to this material issue. We made the revision taking into consideration the responsibilities we should fulfill as a global company, including an addition of new initiatives to address tire and road wear particles as well as microplastics, and the transition to the Human Rights Due Diligence implementation phase. We will continue striving for the development of a sustainable society as well as a growth as a company through the operation of our business. * Sumitomo Rubber Group’s material issues: https://www.srigroup.co.jp/english/sustainability/materiality.html <Reference>Long-term Corporate Strategy “R.I.S.E. 2035”: https://www.srigroup.co.jp/english/ir/library/financial-report/dvql4p00000qekrk-att/2035longterm_20250307_en.pdfLong-Term Sustainability Targets : “Driving Our Future Initiatives”：https://www.srigroup.co.jp/english/sustainability/challenge2050.html
DUNLOP Adopts Sustainable Carbon Black for Mass-Production Tires for Certain Passenger Car Models, Production Commences at Its Miyazaki Factory
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Satoru Yamamoto) is pleased to announce that it has for the first time adopted the sustainable carbon black for mass-production tires designed for certain passenger car models. The sustainable carbon black is produced via a chemical recycling process* that uses end-of-life tires (“ELTs”) and other materials. The production commenced at its Miyazaki Factory in November as part of the company’s efforts to promote recycling of resources. The sustainable carbon black is manufactured using rubber chippings generated from tire manufacturing processes and crushed ELTs, which undergo a process called chemical recycling. We have been working on it in a joint project with Mitsubishi Chemical Corporation since January 2025. This past August, we supplied racing tires produced using this material for a real-world racing series: the GT300 Class in Round 4 of the 2025 AUTOBACS SUPER GT, where the vehicle equipped with the tires took victories two days in a row. The tires demonstrated consistently stable performance throughout the race in the motorsports field, which stands at the forefront of tire development where the latest vehicles are introduced. The adoption of the sustainable carbon black for mass-production tires for certain passenger car models is part of our efforts to put TOWANOWA, our Circular Economy Concept for the Tire Industry, into practice.TOWANOWA features a two-ring structure: the Sustainable Ring, which consists of five categories of processes in the supply chain, and the Data Ring, which links together sets of big data gathered from each process. By sharing and utilizing data between the two Rings, we seek to deliver new value. Based on the TOWANOWA concept, we have been implementing initiatives to reduce environmental impact, including the promotion of sustainable raw materials. By putting TOWANOWA into practice, we will continue striving to reduce environmental impact, enhance the performance and safety of tires, and expand our solutions services. Through these activities, we will contribute to providing new value to our customers and realizing a sustainable future for mobility society. ■ A collaborative framework to support resource recyclingSumitomo Rubber and Mitsubishi Chemical have formed a collaborative framework where the two companies pursue resource recycling initiatives for carbon black, a primary raw material of tires. Sumitomo Rubber supplies rubber chippings generated from tire manufacturing processes and crushed ELTs (recycled materials) to Mitsubishi Chemical. At Mitsubishi Chemical, these materials are fed into coke ovens for chemical recycling to produce the sustainable carbon black. Sumitomo Rubber and Mitsubishi Chemical will work together to contribute to realizing a circular economy in the automobile and tire industries.
DUNLOP Announces New Brand Statement “TAKING YOU BEYOND” : Unifying Communication Under the DUNLOP Brand to Accelerate International Growth
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President: Satoru Yamamoto) has established DUNLOP’s new brand statement: “TAKING YOU BEYOND.” Moving forward, all communication will be unified under the DUNLOP name as the company accelerates efforts to enhance brand value and secure its status as a premium global brand. This January, Sumitomo Rubber Industries secured DUNLOP trademark rights for four-wheel tires across Europe, North America, and Oceania. In March, we unveiled our long-term corporate strategy, “R.I.S.E. 2035,” reaffirming our vision to make DUNLOP the centerpiece of our global business.Furthermore, in December, we acquired all exclusive right to use the DUNLOP trademark in Malaysia, Singapore, and Brunei from the Continental Tyre Malaysia group*, further advancing its global brand presence. The Meaning Behind “TAKING YOU BEYOND”“TAKING YOU BEYOND” reflects our commitment to continually expanding the possibilities for all those who embrace challenges and guiding them beyond their limits. Moving forward, we aim to embody three core values across all of our products and services: “Confidence to Face Every Challenge”, “Experiences that Exceed Expectations”, and “Pushing Beyond Limits” and we will continue pursuing our goal of creating positive emotion through innovative experiences for people all over the world. The New Direction for DUNLOP Under “TAKING YOU BEYOND”For over 130 years, DUNLOP has continually risen to new challenges, creating world-first technologies and products. Building on the innovation and reliability cultivated throughout our history, we are placing the DUNLOP brand at the core of our management and promoting globally unified brand communication. Under the ONE DUNLOP concept, where members around the world unite under a shared vision, we will strengthen brand experiences across every customer interaction, from products and services to advertising and retail. Through this approach, we aim to enhance brand value across tires, sports, and lifestyle. As part of our efforts to enhance brand value, we will build trust by expanding premium product line, actively participating in motorsports, leveraging the dynamic image of sports such as tennis and golf to increase brand favorability, and addressing social issues with high value-added products. In addition, we will establish new bases in Europe to boost brand communication and expand customer touchpoints, further reinforcing our global presence. Through innovative technologies and services, we will continue delivering new experiences to customers worldwide and solidify our position as a premium brand. Please note that the company name will not change and will continue as Sumitomo Rubber Industries, Ltd. * Acquisition of All Exclusive Right to Use DUNLOP Trademark in Malaysia, Singapore, and Brunei(News Release Issued December 3, 2025) https://www.srigroup.co.jp/english/newsrelease/2025/sri/2025_091.html ReferenceDUNLOP Brand Strategy Announcement Materials：https://www.srigroup.co.jp/english/ir/library/financial-report/dvql4p00000qekrk-att/dunlopbrand202512.pdfDUNLOP Global Site：https://www.dunlop.com （Scheduled for December 4 at 00:00 (JST)）