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Dunlop Susun Semula Strategi Di Malaysia, Fokus Tayar EV Di Penang Autoshow 2026
enama tayar Dunlop kini memasuki fasa baharu di Malaysia apabila Toyotsu Binter Malaysia Sdn Bhd (TBM) dilantik sebagai pengedar eksklusif, dengan pengumuman dibuat sempena Penang Autoshow 2026. Strategi Baharu Perkukuh Kedudukan Pasaran Pelantikan TBM dilihat sebagai langkah penting untuk memperkukuh kedudukan Dunlop dalam pasaran tempatan. Fokus utama termasuk memastikan bekalan lebih konsisten, meluaskan rangkaian pengedar serta membawa teknologi tayar terkini kepada pengguna Malaysia. Dunlop sendiri sudah bertapak lama di negara ini sejak tahun 1960-an, dan strategi baharu ini dibina atas legasi tersebut dengan pendekatan lebih moden serta sejajar dengan hala tuju global. Sokongan Rangkaian Global Jepun Inisiatif ini turut disokong oleh rangkaian Toyota Tsusho Corporation serta kerjasama dengan Sumitomo Rubber Industries. Gabungan ini memberi kelebihan dari segi teknologi, pembangunan produk serta kekuatan rantaian bekalan di peringkat serantau. Blue Response TG Jadi Produk Utama Sebagai sebahagian daripada pelancaran ini, Dunlop memperkenalkan Blue Response TG, tayar untuk kereta penumpang yang memberi fokus kepada: Keselesaan pemanduan Kestabilan pengendalian Rolling resistance lebih rendah Tahap bunyi kabin lebih senyap Ciri-ciri ini semakin penting terutama untuk kenderaan elektrik yang menuntut kecekapan tenaga dan kesenyapan kabin. Lebih 190 Pengedar, Rangkaian Terus Diperluas Ketika ini, TBM bekerjasama dengan lebih 190 pengedar sah Dunlop di seluruh Semenanjung Malaysia. Syarikat turut merancang untuk memperluaskan rangkaian dalam tempoh dua tahun akan datang, termasuk potensi memperkenalkan konsep kedai khas Dunlop. Dalam masa sama, usaha turut dipertingkatkan bagi mengukuhkan kehadiran dalam segmen OEM dan pasaran gantian. Digunakan Pada Model Toyota, Lexus, Mazda Tayar Dunlop kini digunakan sebagai kelengkapan OEM pada beberapa model daripada Toyota, Lexus, Isuzu, Mazda dan Leapmotor, termasuk model elektrik seperti Toyota bZ4X. Perkara ini menunjukkan tahap kepercayaan pengeluar kenderaan global terhadap prestasi dan kebolehpercayaan tayar Dunlop. EV Jadi Fokus Utama Masa Depan Pasaran EV di Malaysia semakin berkembang, dengan kira-kira satu daripada 14 kenderaan baharu kini merupakan EV. Kerajaan pula mensasarkan 15 peratus daripada jumlah industri menjelang tahun 2030. Seiring perubahan ini, Dunlop memperluaskan penawaran tayar mesra EV seperti: Sport Maxx Lux Blue Response TG SP Sport Maxx 060+ e.Sport Maxx Model e.Sport Maxx yang bakal diperkenalkan dijangka menawarkan kecekapan rolling resistance lebih baik, prestasi cengkaman tinggi serta tahap bunyi lebih rendah melalui teknologi Silent Core. Arah Baharu Dalam Era Elektrifikasi Kemunculan Dunlop di Malaysia Autoshow 2026 bukan sekadar pelancaran produk, tetapi menandakan usaha serius untuk memperkukuh kedudukan sebagai jenama tayar prestasi premium. Dengan gabungan kejuruteraan Jepun, rangkaian pengedaran yang lebih luas dan fokus kepada keperluan EV, Dunlop dilihat bersedia untuk kekal relevan dalam landskap automotif yang semakin menuju ke arah EV.
Dunlop Enters New Chapter in Malaysia with EV-Ready Tyres
Dunlop has marked a new chapter in Malaysia under Toyotsu Binter Malaysia Sdn Bhd (TBM), its newly appointed exclusive distributor, with a showcase at Malaysia Autoshow 2026. The move strengthens Dunlop’s market presence through improved nationwide accessibility, closer dealer engagement, and a refreshed product lineup tailored for both conventional and electric vehicles (EVs). Dunlop, present in Malaysia since the 1960s, is now aligned with Toyotsu Binter’s ASEAN expertise and Toyota Tsusho Corporation’s global network, alongside Sumitomo Rubber Industries. Dunlop EV-Ready Tyres Highlighting its EV-ready focus, the company introduced the Blue Response TG tyre, designed for enhanced comfort, stability, reduced rolling resistance, and quieter cabins—key features for electrified mobility. TBM Managing Director Marcus Lim said the transition reflects a long-term commitment to Malaysia, focusing on supply consistency and expanded dealer reach. TBM currently works with over 190 authorised wholesalers and dealers, with plans to expand and introduce specialist retail concepts nationwide. #businessnews
Dunlop Rebuilds Malaysia Presence Under Toyotsu Binter
April 30,2026,Penang-Dunlop is stepping up its presence in Malaysia under new distributor Toyotsu Binter Malaysia Sdn Bhd, using the Malaysia Autoshow 2026 in Penang to signal a reset of its local strategy and a renewed push into both conventional and electric vehicle segments. The move follows Toyotsu Binter’s appointment earlier this year as the exclusive distributor for Dunlop tyres in Malaysia, marking the brand’s return to expansion mode after resolving legacy issues tied to its previous distribution structure, according to executives. From Left-Azrul Reza Aziz, Marcus Lim, Takehiko Asai, Chow Kon Yew and Connie Tan The relaunch comes as Malaysia’s automotive aftermarket becomes more competitive, with rising vehicle volumes and a growing shift toward electrified mobility creating demand for new tyre technologies and broader distribution networks. “Malaysia remains a key market for us in Southeast Asia, and this marks a reset in how we approach growth here,” said Takehiko Asai, -MD of Sumitomo Rubber Industries ASEAN, in an interview. “We have addressed earlier structural challenges and are now focused on rebuilding with stronger partners and a clearer long-term direction.” Toyotsu Binter, part of a regional joint venture backed by Toyota Tsusho Corporation, is anchoring that strategy by expanding Dunlop’s dealer network and strengthening supply consistency across the country. The company is targeting about 200 authorised dealers nationwide by the end of 2026, up from more than 190 currently, with further expansion planned beyond Peninsular Malaysia. “This is not a short-term re-entry. We are here to stay and to grow the brand sustainably,” said Marcus Lim, -MD of Toyotsu Binter Malaysia. “Our priority is to stabilise distribution, expand dealer reach and ensure consistent product availability across the market.” Malaysia recorded about 800,000 new vehicle registrations in 2025, according to industry estimates, with electrified models accounting for a rising share as fuel costs trend higher and government incentives remain in place. The shift is prompting tyre manufacturers to adapt product offerings to meet changing vehicle dynamics. At the autoshow, Dunlop introduced the Blue Response TG, a passenger car tyre designed to improve rolling resistance, cabin quietness and ride stability, characteristics that are increasingly relevant for electric vehicles, which are typically heavier and deliver instant torque. The company is also positioning a broader EV-ready lineup that includes the Sport Maxx Lux, SP Sport Maxx 060+ and e.Sport Maxx, with the latter expected to be introduced in Malaysia to strengthen its offering in the segment. These products are engineered to handle higher load requirements and reduce noise levels, aligning with evolving consumer expectations. Dunlop’s repositioning extends beyond the replacement market. The brand is looking to expand its role in original equipment supply, with existing fitments on selected models from Toyota, Lexus, Isuzu, Mazda and Leapmotor, including Toyota’s fully electric bZ4X. Executives said increasing participation in OEM programmes remains a priority as part of efforts to deepen market integration. The reset in Malaysia is part of a broader regional strategy by Sumitomo Rubber Industries to strengthen its footprint in Southeast Asia, where rising incomes, urbanisation and policy support for electrification are reshaping demand. Dunlop, which has been present in Malaysia since the 1960s, is now positioning itself to compete more directly in a market increasingly influenced by new entrants, shifting consumer preferences and the transition toward electric mobility.
DUNLOP SP SPORT MAXX 060 and e. SPORT MAXX Selected for SUBARU’s All-New Uncharted
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Yasuaki Kuniyasu) is pleased to announce that we have started supplying DUNLOP SP SPORT MAXX 060 and e. SPORT MAXX for use as original equipment tires on the all-new battery EV “Uncharted” (U.S. model), whose debut in the U.S. was announced by Subaru Corporation in December 2025. The all-new Uncharted is a compact SUV that combines the driving performance unique to battery EVs with practicality like user-friendliness and maneuverability, serving the diverse lifestyles of a wide range of owners. The SP SPORT MAXX 060 and e. SPORT MAXX tires fitted this time help reduce noise by optimizing tread patterns, while also reducing tire rolling resistance thanks to the adoption of new tread rubber compounds, thereby extending the vehicle’s driving range. The tires also deliver both high-level handling stability and wet-weather performance. Moreover, the e. SPORT MAXX features our proprietary blackening design technology “Nano Black” as the brand logo on the tire sidewall, which not only boosts visibility but also accentuates the design to exude a premium feel. All-new Uncharted SP SPORT MAXX 060■235/60R18 103H e. SPORT MAXX■235/50R20 104V Since 2026, we have unified all communication under the DUNLOP name.We aim to embody three core values across all of our products and services: “Confidence to Face Every Challenge,” “Experiences that Exceed Expectations,” and “Pushing Beyond Limits.” We will continue pursuing our goal of creating positive emotion through innovative experiences for people all over the world.DUNLOP’s brand statement, “TAKING YOU BEYOND,” reflects our commitment to continually expanding the possibilities for all those who embrace challenges and guiding them beyond their limits.
DUNLOP “BLUE RESPONSE TG” Wins Top Spot in Overall Ranking of Tire Test of Auto Motor und Sport (AMS), prestigious automotive magazine in Europe
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Yasuaki Kuniyasu) is pleased to announce that BLUE RESPONSE TG*1 has won the top spot in the overall ranking of a tire test conducted by Auto Motor und Sport (AMS), *2 a Germany’s leading automotive magazine.*3 The BLUE RESPONSE TG won the top spot in the overall ranking of a first major test after its launch, as a first DUNLOP brand summer tire after Sumitomo Rubber Industries developed it for the European market*4 and acquired the DUNLOP brand trademark in Europe, the US, and Australia. The AMS is a traditional automotive magazine published in Germany and is known for its very strict assessment standards for automotive performance and safety. It is a medium that is considered particularly important in tire assessment in Europe in terms of circulation and professional expertise and is deeply trusted by car enthusiasts as well as experts. Therefore, securing the top spot in the overall ranking of the AMS tire test demonstrates that the BLUE RESPONSE TG is a product with advanced technologies and high degree of perfection. In addition, we consider that the assessment results will provide important materials for determining the purchase of the BLUE RESPONSE TG for users who attach importance to safety and traveling performance in the European market. In the test, the BLUE RESPONSE TG (tire size: 195/55R16) was fitted to cars, including Hyundai i20 and INSTER, and highly rated as summer tires that deliver both wet and dry road performance at a high level. On the wet road surface, the tires earned high ratings in the tests of wet grip performance and the braking distance, while on the dry road surface, they received high ratings in categories, such as handling performance and brake performance. As a result, the tires won the top spot in the overall assessment. ■ Comment of Markus Bögner, President of DUNLOP Tyre Europe GmbH“I am really delighted that the first DUNLOP tire we designed for the European market received the highest rating in the assessment by a trusted magazine with a long history. The assessment results we obtained this time will provide a tailwind for the DUNLOP tire business in Europe, which started on a full scale in January. We will continue to provide ‘Experiences that exceed expectations,’ which is one of the brand value propositions of DUNLOP, for more customers.” The BLUE RESPONSE TG is summer tires that were developed to deliver both safety performance and traveling performance at a high level. Since 2026, we have unified all communication under the DUNLOP name.We aim to embody three core values across all of our products and services: “Confidence to Face Every Challenge,” “Experiences that Exceed Expectations,” and “Pushing Beyond Limits.” We will continue pursuing our goal of creating positive emotion through innovative experiences for people all over the world.DUNLOP’s brand statement, “TAKING YOU BEYOND,” reflects our commitment to continually expanding the possibilities for all those who embrace challenges and guiding them beyond their limits.
DUNLOP Establishes Innovation Targets in Its Long-Term Sustainability Targets : “Driving Our Future Initiatives”: Accelerating Its Efforts to Provide Solutions to Social Issues Through Its Business Operation
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Satoru Yamamoto) is pleased to announce that, based on its long-term corporate strategy “R.I.S.E. 2035,” it has established a set of new innovation-related targets under the framework of its long-term sustainability targets , “Driving Our Future Initiatives,” and updated individual targets and associated KPIs. We will ramp up our efforts to provide solutions to social issues through the integration of business and sustainability, with the DUNLOP brand at its core. In R.I.S.E. 2035, we set out a vision: “Continuing to Provide ‘New Experiential Value’ Born from Rubber to Everyone.” Based on the seven material issues* identified through analyses of the risks and opportunities of the entire value chain, we have been working toward solution of social issues by delivering proprietary technologies as well as products and services. As one of our latest endeavors, we redefined the social value that we can create as a manufacturing company from the perspective of sustainability, and established a new set of targets for the “Innovation for Solving Social Issues” and updated the long-term targets and key KPIs that are related to this material issue. We made the revision taking into consideration the responsibilities we should fulfill as a global company, including an addition of new initiatives to address tire and road wear particles as well as microplastics, and the transition to the Human Rights Due Diligence implementation phase. We will continue striving for the development of a sustainable society as well as a growth as a company through the operation of our business. * Sumitomo Rubber Group’s material issues: https://www.srigroup.co.jp/english/sustainability/materiality.html <Reference>Long-term Corporate Strategy “R.I.S.E. 2035”: https://www.srigroup.co.jp/english/ir/library/financial-report/dvql4p00000qekrk-att/2035longterm_20250307_en.pdfLong-Term Sustainability Targets : “Driving Our Future Initiatives”：https://www.srigroup.co.jp/english/sustainability/challenge2050.html
DUNLOP Adopts Sustainable Carbon Black for Mass-Production Tires for Certain Passenger Car Models, Production Commences at Its Miyazaki Factory
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Satoru Yamamoto) is pleased to announce that it has for the first time adopted the sustainable carbon black for mass-production tires designed for certain passenger car models. The sustainable carbon black is produced via a chemical recycling process* that uses end-of-life tires (“ELTs”) and other materials. The production commenced at its Miyazaki Factory in November as part of the company’s efforts to promote recycling of resources. The sustainable carbon black is manufactured using rubber chippings generated from tire manufacturing processes and crushed ELTs, which undergo a process called chemical recycling. We have been working on it in a joint project with Mitsubishi Chemical Corporation since January 2025. This past August, we supplied racing tires produced using this material for a real-world racing series: the GT300 Class in Round 4 of the 2025 AUTOBACS SUPER GT, where the vehicle equipped with the tires took victories two days in a row. The tires demonstrated consistently stable performance throughout the race in the motorsports field, which stands at the forefront of tire development where the latest vehicles are introduced. The adoption of the sustainable carbon black for mass-production tires for certain passenger car models is part of our efforts to put TOWANOWA, our Circular Economy Concept for the Tire Industry, into practice.TOWANOWA features a two-ring structure: the Sustainable Ring, which consists of five categories of processes in the supply chain, and the Data Ring, which links together sets of big data gathered from each process. By sharing and utilizing data between the two Rings, we seek to deliver new value. Based on the TOWANOWA concept, we have been implementing initiatives to reduce environmental impact, including the promotion of sustainable raw materials. By putting TOWANOWA into practice, we will continue striving to reduce environmental impact, enhance the performance and safety of tires, and expand our solutions services. Through these activities, we will contribute to providing new value to our customers and realizing a sustainable future for mobility society. ■ A collaborative framework to support resource recyclingSumitomo Rubber and Mitsubishi Chemical have formed a collaborative framework where the two companies pursue resource recycling initiatives for carbon black, a primary raw material of tires. Sumitomo Rubber supplies rubber chippings generated from tire manufacturing processes and crushed ELTs (recycled materials) to Mitsubishi Chemical. At Mitsubishi Chemical, these materials are fed into coke ovens for chemical recycling to produce the sustainable carbon black. Sumitomo Rubber and Mitsubishi Chemical will work together to contribute to realizing a circular economy in the automobile and tire industries.
DUNLOP Announces New Brand Statement “TAKING YOU BEYOND” : Unifying Communication Under the DUNLOP Brand to Accelerate International Growth
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President: Satoru Yamamoto) has established DUNLOP’s new brand statement: “TAKING YOU BEYOND.” Moving forward, all communication will be unified under the DUNLOP name as the company accelerates efforts to enhance brand value and secure its status as a premium global brand. This January, Sumitomo Rubber Industries secured DUNLOP trademark rights for four-wheel tires across Europe, North America, and Oceania. In March, we unveiled our long-term corporate strategy, “R.I.S.E. 2035,” reaffirming our vision to make DUNLOP the centerpiece of our global business.Furthermore, in December, we acquired all exclusive right to use the DUNLOP trademark in Malaysia, Singapore, and Brunei from the Continental Tyre Malaysia group*, further advancing its global brand presence. The Meaning Behind “TAKING YOU BEYOND”“TAKING YOU BEYOND” reflects our commitment to continually expanding the possibilities for all those who embrace challenges and guiding them beyond their limits. Moving forward, we aim to embody three core values across all of our products and services: “Confidence to Face Every Challenge”, “Experiences that Exceed Expectations”, and “Pushing Beyond Limits” and we will continue pursuing our goal of creating positive emotion through innovative experiences for people all over the world. The New Direction for DUNLOP Under “TAKING YOU BEYOND”For over 130 years, DUNLOP has continually risen to new challenges, creating world-first technologies and products. Building on the innovation and reliability cultivated throughout our history, we are placing the DUNLOP brand at the core of our management and promoting globally unified brand communication. Under the ONE DUNLOP concept, where members around the world unite under a shared vision, we will strengthen brand experiences across every customer interaction, from products and services to advertising and retail. Through this approach, we aim to enhance brand value across tires, sports, and lifestyle. As part of our efforts to enhance brand value, we will build trust by expanding premium product line, actively participating in motorsports, leveraging the dynamic image of sports such as tennis and golf to increase brand favorability, and addressing social issues with high value-added products. In addition, we will establish new bases in Europe to boost brand communication and expand customer touchpoints, further reinforcing our global presence. Through innovative technologies and services, we will continue delivering new experiences to customers worldwide and solidify our position as a premium brand. Please note that the company name will not change and will continue as Sumitomo Rubber Industries, Ltd. * Acquisition of All Exclusive Right to Use DUNLOP Trademark in Malaysia, Singapore, and Brunei(News Release Issued December 3, 2025) https://www.srigroup.co.jp/english/newsrelease/2025/sri/2025_091.html ReferenceDUNLOP Brand Strategy Announcement Materials：https://www.srigroup.co.jp/english/ir/library/financial-report/dvql4p00000qekrk-att/dunlopbrand202512.pdfDUNLOP Global Site：https://www.dunlop.com （Scheduled for December 4 at 00:00 (JST)）
DUNLOP Announces New Brand Statement “TAKING YOU BEYOND” : Unifying Communication Under the DUNLOP Brand to Accelerate International Growth
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President: Satoru Yamamoto) has established DUNLOP’s new brand statement: “TAKING YOU BEYOND.” Moving forward, all communication will be unified under the DUNLOP name as the company accelerates efforts to enhance brand value and secure its status as a premium global brand. This January, Sumitomo Rubber Industries secured DUNLOP trademark rights for four-wheel tires across Europe, North America, and Oceania. In March, we unveiled our long-term corporate strategy, “R.I.S.E. 2035,” reaffirming our vision to make DUNLOP the centerpiece of our global business.Furthermore, in December, we acquired all exclusive right to use the DUNLOP trademark in Malaysia, Singapore, and Brunei from the Continental Tyre Malaysia group*, further advancing its global brand presence. The Meaning Behind “TAKING YOU BEYOND”“TAKING YOU BEYOND” reflects our commitment to continually expanding the possibilities for all those who embrace challenges and guiding them beyond their limits. Moving forward, we aim to embody three core values across all of our products and services: “Confidence to Face Every Challenge”, “Experiences that Exceed Expectations”, and “Pushing Beyond Limits” and we will continue pursuing our goal of creating positive emotion through innovative experiences for people all over the world. The New Direction for DUNLOP Under “TAKING YOU BEYOND”For over 130 years, DUNLOP has continually risen to new challenges, creating world-first technologies and products. Building on the innovation and reliability cultivated throughout our history, we are placing the DUNLOP brand at the core of our management and promoting globally unified brand communication. Under the ONE DUNLOP concept, where members around the world unite under a shared vision, we will strengthen brand experiences across every customer interaction, from products and services to advertising and retail. Through this approach, we aim to enhance brand value across tires, sports, and lifestyle. As part of our efforts to enhance brand value, we will build trust by expanding premium product line, actively participating in motorsports, leveraging the dynamic image of sports such as tennis and golf to increase brand favorability, and addressing social issues with high value-added products. In addition, we will establish new bases in Europe to boost brand communication and expand customer touchpoints, further reinforcing our global presence. Through innovative technologies and services, we will continue delivering new experiences to customers worldwide and solidify our position as a premium brand. Please note that the company name will not change and will continue as Sumitomo Rubber Industries, Ltd. * Acquisition of All Exclusive Right to Use DUNLOP Trademark in Malaysia, Singapore, and Brunei(News Release Issued December 3, 2025) https://www.srigroup.co.jp/english/newsrelease/2025/sri/2025_091.html ReferenceDUNLOP Brand Strategy Announcement Materials：https://www.srigroup.co.jp/english/ir/library/financial-report/dvql4p00000qekrk-att/dunlopbrand202512.pdfDUNLOP Global Site：https://www.dunlop.com （Scheduled for December 4 at 00:00 (JST)）
Sumitomo Rubber Group Publishes Human Rights Report 2025
Sumitomo Rubber Industries, Ltd. is pleased to announce that it published the Human Rights Report 2025 as the Sumitomo Rubber Group’s first report outlining its initiatives to ensure respect for human rights. To realize “Our Philosophy”, the corporate philosophy of the Sumitomo Rubber Group, we have identified seven materiality (material issues). We have designated human rights as one of these issues and set a goal to promote initiatives with the vision of becoming “A company that values and respects the human rights of all individuals connected to our business” in order to continue providing joy and well-being for all. Specifically, since we established the Sumitomo Rubber Group Human Rights Policy in 2023, we have advanced initiatives such as building a management system for respecting human rights, identifying human rights risks and implementing human rights due diligence, establishing grievance mechanisms, and providing group-wide education to promote understanding and awareness of human rights. The contents of this Report align with the human rights due diligence process presented in the UN Guiding Principles on Business and Human Rights and other standards, and the Report also reflects the opinions of experts on human rights. It discloses comprehensive information including the system for implementing initiatives to ensure respect for human rights throughout the entire value chain in a thorough and systematic manner, the status of implementing human rights due diligence, and the development of grievance mechanisms. We will strive to further strengthen initiatives undertaken to ensure respect for human rights throughout the entire Sumitomo Rubber Group so that we remain a company capable of delivering a “future of joy and well-being” and deserving of the trust of our stakeholders. ■ Human Rights Report 2025 (PDF):https://www.srigroup.co.jp/english/sustainability/dvql4p000000f222-att/human_rights_report_2025.pdf <Reference>Sumitomo Rubber Group Human Rights Policy (PDF): https://www.srigroup.co.jp/sustainability/information/dvql4p000000yrnk-att/human_rights_policy_e.pdfInitiatives to Ensure Respect for Human Rights:https://www.srigroup.co.jp/english/sustainability/social/humanrights.html *The Japanese version had already been released in May.